
Planning & scripts
One video, one central message
Turn a broad subject into a filmable brief: one viewer question, an answer you can demonstrate, and the pictures needed to support it.
20 articles
Find the message, prepare the shoot and make decisions before recording.

Planning & scripts
Turn a broad subject into a filmable brief: one viewer question, an answer you can demonstrate, and the pictures needed to support it.
Planning & scripts
Audience, prior knowledge and viewing conditions determine what the picture needs to explain.
Planning & scripts
A short brief records the purpose, boundaries and deliverables before individual lines are written.
Planning & scripts
Write for the ear: one thought at a time, clear references and room for the action.

Planning & scripts
A storyboard earns its place when spatial relationships or the order of pictures need resolving before filming.
Planning & scripts
A shot list describes required coverage briefly enough to remain useful during filming.
Planning & scripts
Questions should reveal experiences and concrete events without supplying the answer you want to hear.
Planning & scripts
Plan supporting footage around its storytelling job, rather than collecting attractive details at random.

Planning & scripts
Check a location with a camera and headphones: light, noise, space and access need to work together.
Planning & scripts
A schedule must account for setup, checks, repeats and moves, not merely the length of the finished scenes.

Planning & scripts
Even with two people, every critical task needs a clear owner.
Planning & scripts
Continuity notes preserve visible states so separately recorded shots can depict the same action.

Planning & scripts
A complete signal path matters more than a long packing list: record, replay and transfer before closing the bag.

Planning & scripts
A rehearsal checks movement, clarity and equipment without scripting away the eventual answer.
Planning & scripts
Word count gives a starting estimate. Measured delivery, action and pauses determine the actual duration.
Planning & scripts
Vertical framing affects subject spacing, hand movements and text areas during recording.
Planning & scripts
Feedback becomes useful when it identifies an observable problem and fits the current stage of work.
Planning & scripts
Allocate a small budget around bottlenecks: clarity, recording conditions and necessary working time come first.
Planning & scripts
A fallback plan establishes which shots remain useful and safe when the weather changes.
Planning & scripts
Multiple versions need shared foundations and deliberately separate coverage, text and approvals.